Community & Social Campaigns - Engagement & Other Number-y Things.
These numbers reflect the growth in the Junkfish channels and current retention since I started in Nov 2019. (last updated Jan 2021)
A 1.5 month wishlist campaign to promote launch that I strategised, implemented, and actioned following taking over as Head of Communications & Community. Resulted in successfully hitting the Steam front page for launch.
Twitter giveaway running from May 15-20th 2020, rewarding 1 code for every 100 retweets.
Twitter giveaway running from July 1st-6th 2020, rewarding 1 code for every 50 retweets.
1 day event held on May 26th, encouraging the first mass use of the #PitchYaGame hashtag.
Stats for #PitchYaGame overall after running for 3 months, having had 3 events, each consisting of 1 day (at the end of each month).
Results of a Xmas appeal to the UK games industry to pay it forward and donate to Shelter. Outreach to studios resulted in multiple company donations, and Lomadia was brought on board and contributed to promotion.
Codes were collected from donors over the space of 1-2 weeks to be gifted to game devs & their families during COVID-19. Remaining codes were donated to the NHS games drive.